Corporate identity manifested through historical references

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

Benchmarking historical corporate performance

This paper uses Bayesian tree models for statistical benchmarking in data sets with awkward marginals and complicated dependence structures. The method is applied to a very large database on corporate performance over the last four decades. The results of this study provide a formal basis for making cross-peer-group comparisons among companies in very different industries and operating environm...

The Corporate Secret Identity

constructing gender identity through narratives based on hallidays metafunctions

هویت, شکل دادن و بازنمایی آن در گفتمان, توجه بسیاری از محققان این رشته را به خود جلب کرده است. تحقیق حاضر بر شکل دادن به هویت جنسیتی هشت تن از دانشجویان ایرانی مشغول به تحصیل در دوره کارشناسی ارشد از طریق بررسی روایات آنان از تجربیات شخصی, متمرکز شده است. تحلیل داده ها در این تحقیق مشتمل بر سه بخش است: بخش اول شامل کدگذاری موضوعی روایات است که بر اساس آن هویت جنسیتی شرکت کنندگان در تحقیق بر اسا...

Cultural-Historical and Political Identity

The author elaborates his proposition concerning the distinction of culturalhistorical and political identity by differentiating cultural-historical majorities and minorities from political winners and losers. He points out to a democratic paradox according to which a state is governed by political minorities of winners and not by political majorities of losers. In multi-ethnic societies, holds...